Optimal. Sub-Optimal

Studio / Designer
Interbrand Australia

Branding
Branding Schemes/Large Business

Credits

Designer Chris Maclean, Mike Tosetto, Tom Carey, Michael Webster, Diana Chirilas
Creative Director Chris Maclean
Writer Lex Courts, Associate Director, Verbal Identity
Other Damian Borchok, CEO; Doug Nash, Strategy Director; Rachel Corponi, Senior Client Manager
Mike Tosetto, Motion Director

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